Marketing and public relations (PR) in one. The customer arranges for the two entities to be merged with the content search. In today's business world, the rules of marketing and PR are influenced by the Internet.
Marketing is no longer the approach dominated by television and print advertising. Companies can no longer afford to throw their money into advertising against the population and hope for the best. In contrast, the current approach is the target gun approach like using a PR communications agency, where companies funnel their money into specific niches.
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Here are some new rules for marketing and public relations:
Marketing is more than just advertising, and PR is more than just a media audience. You are what you publish. People want to be authentic, not crazy. They want participation, not propaganda.
Marketing is no longer a one-way street. It's about providing content to customers exactly when they need it. Broad-based marketing has shifted to a strategy where many specific audiences are reached via the internet.
Public Relations is no longer showing your company to the general public on television. It's about your customers seeing your company on the internet. Marketing is no longer about winning prizes. It's about your company winning customers.
The Internet creates public relations for the public, not just the media. Nowadays customers are introduced to the process of purchasing online content.
Customers require companies to communicate directly with them through blogs, online videos, e-books, press releases, and other forms of online content. The Internet has blurred the line between marketing and public relations.