Video marketing is a huge success for big-budget companies. The research, analysis, and statistics show that embedding a sales clip on a product page can increase conversion rates by as much as 160%.
The sales video has a significant impact on conversion rates for most e-commerce shops. It can increase conversion rates by around 20% to 30%. This is precisely why sales videos are so important in your marketing and sales campaigns.
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A video testimonial can increase your conversions as much as a sales video:
- 72% of consumers trust online reviews more than personal recommendations.
- Positive reviews are more likely to get local businesses used by 52% of customers
- Trusted consumer reviews are almost 12 times more trustworthy than descriptions from manufacturers
We, as sellers, want to be sure that we will get the best possible service or product for our customers. Everyone can agree that the most important factor in deciding whether to focus on a particular method is evidence.
For sellers, the evidence comes in the form of research analysis, forum discussions, and articles. The video testimonial is the proof for your customers.
Video testimonials are a more cost-effective and influential sales video than big-budget product demos. Customers are conditioned to believe that the review is being written by the same people who will be selling it. However, the testimonial is from a satisfied customer.
Customers want to read or hear feedback from others who have used your product or service. While the video may be attractive to some viewers, businesses can take advantage of this fact by allowing customers to review the product and provide feedback.