SEO is a method to increase website traffic. It helps you rank higher in search engines such as Google, Yahoo!, Bing, etc. A search engine optimizer is a person who can perform SEO.
Search engine optimization allows you to draw organic traffic rather than paid traffic. This happens when users click on ads to direct them to your site. There are several search engines out there but since the majority of the people use Google, SEO services are more focused on Google.
Image Source: Google
Your website must be SEO-friendly – It is important that your website is easy to find. The content must be accurate and high quality so that crawlers can take note of it. Your site must have a domain name that is memorable, a coded website, and an internal link structure.
Keywords – Traffic is not enough. Users must visit your site to buy your products. You need specific targets to reach each user. Keywords are helpful in this regard.
Because you need to target keywords, it is essential that you are in tune with the audience's needs. You will get a higher ranking on Google if you can identify the keywords your audience is searching for. You can even search online for more information about search engine optimization.