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Elements of an Effective Video Sales Letter

Since the invention of the commission, smart salespeople have been closing sales with written letters. Today, it is difficult to send handwritten sales letters to all your potential customers.

But don't fret, there are still ways you can connect with potential customers to increase your chances of selling your product. Today we are going to show you how the video sales letter can be persuasive without the need for a carpal tunnel.

Now, let's get started…

A video sales letter format is similar to an essay. A headline, introduction, and body are necessary. It's not too difficult, right? Once you have the idea down, create an outline. A detailed outline of all the points you wish to include in your video will keep you on track and help you communicate your message.

No matter if you prefer a precise script or a series of bullet points, ensure your video sales letter includes these essential elements.

Headline and subheadline

Be clear about your video's purpose from the beginning. Your headline should be concise and direct. Let your sub-headline explain more about the claim in your headline.

Introduction (Tell ‘em what you’re gonna tell ‘em)

It's a good idea to use the "problem, stimulate, solve" sales method in your introduction. This is where you identify the pain points of your audience, stir up the pain, and then offer a solution.

Body(Tell them)

Your body is the most important and largest part of your video marketing letter. This is your chance to tell your audience how you can solve their problem. Your audience can imagine their lives if they buy your product, service, or idea. This is what you should do.