Explainer videos have exploded the market with their popularity due to their easy affordability and high effectiveness in mounting a business. Their main goal is to educate customers about the business and expand the brand more in the intended market.
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The impact created by the video is always higher than the text as it has its own story that relates to the audience with ease. The video that explains which is quite popular these days with businesses that are trying to reach their target audience through online promotions.
As the name implies, animated explainer video compiled audio and visual illustrations that can be used to indicate problems and solutions, serving the process flow or help understand the complex data to customers.
They can also be used for walk-through systematically website or mobile application displays all the services offered by the site or application usage. Depending on their requirements may contain one of the following elements – an animated character, graphic illustrations, numbers, text, statistics or screen recordings with embedded animation and sound effects.
Types of video that explains the animation:
Video animation with the characters – this video contains animated characters and is made from the customer's perspective. A story is told using these animated characters to explain the problem and show how your solution can fix the problem. Life character helps customers to easily connect with them.
Animated videos without characters – These types of videos use a graphic illustration and a good showcase for the process flow.
Video sites and web applications – this video primarily using screen recordings presented in a systematic step-by-step walk through a website or web application. This video is a great way to show your customers what service is all about before they want to sign up and take advantage of the service.