Until recently business owners believed Social Media a passing fad. Now even large businesses have realized the immense potential of this as a marketing tool and have adopted this marketing phenomenon with open arms. The next step of course would be to incorporate social media with the company site.
Although this might sound difficult to anybody outside the technology industry, it truly isn't tricky. Basically using Social Media is only one more way of expanding channels of communicating with prospects and clients using content in various forms that are already widespread, such as video, sound, and text. There are many benefits of social media integration for business.
The very mention of Social Media brings to mind the job of untangling the maze of Twitter, YouTube, Flickr, Facebook, and other popular platforms. The integration of those with a business site can be explained with a simple analogy.
Most business owners have offices and encourage prospects and clients to see these offices so that they can initiate a business discussion.
However to find these prospects and clients business owners go to events, conferences, and company meetings to spread the message about their organization. Integrating social networking into a site involves taking where the prospects and clients are so that they can join and commence communication with the small business.
Integrating social websites with a business site can also be more interactive and enjoyable. A Twitter article from a supervisor on the business website indicating they're busy in a day meeting will indicate to a customer why they might not be answering their cell phone.
Content that is being produced by workers can often be beneficial for prospects and customers. This way the conversation has been expanded to reach a much wider audience with minimal effort.