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Insight Into Promoting/Marketing African Animation

Africa is a continent rich with folklore and art. In recent times, plenty of art was translated into media functions. It’s filled day to day life and ultimately affects the food we eat, the clothes we wear and the music we listen to.

Animation too has been affected by cultures and cultural beliefs. From American Marvel to Japanese manga and the European fusion.

The African film industry has grown exponentially and has built a name for itself worldwide. All of us know Nollywood.

Even if we haven’t watched the films, they’re played on our TV stations, in our cinemas and promoted on our billboards. It has opened a window into contemporary Nigeria, Ghana, and several other African countries.

But, what’s happened to the cartoon’ industry? The mix of African American art, culture and the abundance of characters and actors should give Africa the advantage in this industry too. Yet from all research, we’re still up and coming.


With exception of a few companies from countries such as South Africa and Kenya now building a reputation on an international scale, plenty of effort and work was placed from many small and enthusiastic companies throughout the African continent with only the net as their display.

Many are fighting to be acknowledged in their own society. My respect is for the founders of’Pokou Princess Ashanti’ a 3D cartoon by Ivorian animators.

They’ve worked hard to build awareness of the work in their own society and it had been released in a variety of cinemas in Côte d’Ivoire.

Other independent artists are creating political satire, music and there’s a whole lot of talk about different TV series that have aired overseas and a few yet to be showcased, triggering some excitement into the genre.

Animators work hard with limited resources and funds churning their artistic flair while audiences are waiting to be wowed by the next big thing.

Promotion and distribution are aimed to construct a bridge between the people and the business. Possible for need is that in Africa, but it’s fairly new terrain for the business. The achievement generally begins in Europe or America to then return to Africa.