Graphic design is an important part of both traditional and online business. A good marketing campaign is well planned and well designed, both strategically and creatively. There are many avenues to meeting your graphic design needs. One very popular method is hiring a freelance graphic designer.
Design & Creative Freelancers offer services at either a set rate or by a set price per project, which can vary depending on what type of design you need, whether it is simply a logo or a complete marketing campaign. Whatever your needs are, a qualified freelancer can provide that service without the overhead costs a traditional employee carries.
Of course "freelancer" is a very broad term, so it is important to remember that the focus of this discussion is "graphic design freelancers".
Not all freelancers are created equal, not every designer can "do it all". Some specialize in advertisements or logos or brochures, etc., etc.
So it is very important that you be very specific when hiring and make sure the designer can professionally provide the service you are in need of. Always ask to see a portfolio that contains examples relevant to the project(s) at hand.
Don't be afraid to ask for references, current or former clients who can provide insight into the talents and professionalism of the designer. Any freelancer who is not willing to provide these items when trying to win your business is probably not worth hiring.
Not to contradict my previous statement about asking for relevant work examples, but it is also important to remember that many students and recent graduates may be able to provide very creative services without the luxury of a lot of experience.
If you consider hiring a junior designer make every effort to feel out the designer first, ask to see some school project examples and even ask for a professor's e-mail address for a reference.
Not only can you possibly find a great resource for your design needs, but you will also be able to get great deals and value from the right designer. Always air on the side of caution though, because it is no great mystery that reliability comes with age and experience.